I really like the use of technology, especially the fact that the car can be dynamic along with additional layers of engagement such as sound.
Where I think this fails is it works well for an individual user experience but it requires the app and the knowledge of how it works for the uninitiated to get the same experience. So to some people who may see the calendar on the wall without the context, it is just a calendar without cars.
Once again Diesel are doing it their way. When everyone is all about Social Media, they pull off a great ‘piss-take’ by going in another direction but achieve the same objectives!
Brilliant and on brand.
http://www.facepark.org/
Very simple, very clever. http://instantoilspill.com/
Simply enter the web address of the site you’d like to contaminate and watch the oil spill happen.
InstantOilSpill.com raises awareness about the dangers of fossil fuels and encourages visitors to learn more about clean energy by placing an oil spill on any website. Launched the last week of June 2010, the site has received over 500,000 spills (unique hits), aiming for 1 Million spills by the end of July. The campaign is designed by A Cleaner Future to provoke, inspire, and provide information about alternative and renewable energy sources.
Flipboard is a new, free application for the iPad which has one basic function: to take your social networking tools (read: Facebook and Twitter) and turn them into social “magazines.” As you can see from the screenshots — which are all culled from my Twitter stream — the application is very attractive.
Read the review from Engadget.com: http://www.engadget.com/2010/07/22/flipboard-for-ipad-app-review/
A billboard in New York City is using augmented reality in a Calvin Klein ad. Instead of beautiful model frolicking with her friends, people passing by – at least those without a smartphone – see only a giant QR code, writes Gizmodo. Owners of smartphones that read QR codes, however, are “treated to a steamy 40-second ad.”
I was surprised when I tried the QR code below as I thought content would be limited to US traffic, but it isn’t. This does open a few possibilities into the reach and engagement for this campaign!
It started with a fantastic ad (and that classic line ‘I’m on a horse’):
http://www.youtube.com/user/oldspice#p/c/62A5785CD0D6474C/2/owGykVbfgUE
Then followed up with another brilliant ad:
But it doesn’t stop there. The momentum has continued with the Old Spice Guy delivering personalized just-for-you-vids to a bevy of Internet folk all day.
Read more here from Mashable: http://mashable.com/2010/07/13/old-spice-gu/
Here’s an example of a personalized Twitter response:
Looking forward to see what comes next!
I’ve seen a lot of good and bad examples of AR applications but he’s one from Tissot that I think does it in a compelling way.
It’s just a shame that the user experience to get to the point of actually using the application is a little painful.
http://www.tissot.ch/reality/
Based on their recent ’speed test’ campaign, this YouTube/Social?app mashup game required users to solve puzzles using the speed of the Internet.
A very neat idea but unfortunately too many factors to show the product benefit…. but who cares.
Written completely in code, this 3D music video/website features words from the electro track at first, and after a while starts pulling in random messages posted on Twitter.
If you want your tweets to appear in the trippy video as well, just post something on Twitter with the hastag #killingme”
A really nice idea, no doubt it will be propagated wide and far with the Facebook and Glastonbury association.
No doubt a simple idea that will be replicated. I only wish I was there!
http://glastonbury.orange.co.uk/glastotag/
